By Blair Thomas
A University of Illinois Extension online marketing program is growing and adding new features to better serve both farmers and consumers. The 8-year-old marketing database MarketMaker connects the people who grow our food with those looking to eat locally.
The website, originally started in Illinois, has since expanded to include 16 states.
Recent improvements to the online resource have made it more consumer friendly. New mapping tools have expanded the ability to search for farms with retail operations and other business outlets.
Another new function highlights the in-season products, linking to lists of all participating growers, farmers markets and stores that sell that item.
What’s your favorite farmers market item?